My client is currently a growth stage medical devices company based in Galway. They are looking for an experience marketing exec to join their team.
The role is for a Product/Market expert involved in product positioning/differentiation, competitive information and product performance. Will be responsible for all product launches and market related materials and information. Will be accountable for developing marketing strategies and tactics to expand the market for the clients product portfolio. This successful candidate must be able to communicate effectively with customers and all functions of the company on a regular basis including R&D, QA/RA, Clinical, Sales, and Senior Leadership.
Responsibilities include
• Become an expert in the clients products and the devices currently on the market used to treat the disease
• Lead and coordinate product launches, market development and market research activities.
• Pre-launch market assessment: gather market feedback, test assumptions and support the definition of customer targeting, segmentation and message definition.
• Pre-launch market training: Participate in expert meetings, pre-launch product evaluations, collection of specific voice of customer feedback, development and delivery of sales force training
• Work with sales leadership and stakeholders on resources needed to execute product adoption in the field, development of launch materials, product literature, and any other material required to support sales and key marketing messages
• Identify and define requirements for market development programs to support the introduction of new technologies.
• Work closely with key opinion leaders to maximize their participation in launch activities
• Analyse potential new markets and products to determine value of developing solutions to unmet needs in adjacent disease states
• Maintain current knowledge of relevant literature and competitive landscape
• Establish and ensure consistent corporate image throughout product lines, promotional materials, events, etc.
• Coordinate trade show activities, website development, and tracking of marketing campaigns to evaluate results and provide recommendations for future promotions.
Qualifications and Experience Required
• Bachelors in commerce, communications or marketing required; MBA preferred
• Minimum 5 years of marketing experience or experience, ideally in medical devices or pharmaceutical sector
• Ability to construct global market models to estimate project value and select optimal projects amongst alternatives
• General understanding of basic financial metrics including NPV, gross profit, P&L statements and basic accounting
• Experience with strategic product planning and commercial execution
• Strong verbal and written communications with ability to effectively communicate at multiple levels in the organization as well as work cross-functionally
• Ability to travel up to 30%, including internationally
• Computer competency in Microsoft Word, Excel and PowerPoint
For more information please call me on 0879728431 or email me your CV to annemarie@amfconsulting.ie and I will call you back to discuss.