My client based in Galway is seeking a talented Digital Marketing Executive to join their international marketing team, dedicated to elevating brand visibility and bolstering sales across a diverse product portfolio. This pivotal role demands a candidate adept at spearheading online marketing initiatives and contributing significantly to global brand expansion and lead generation efforts.
Key Responsibilities:
- Collaborate on devising strategies aimed at establishing enduring digital connections with consumers.
- Execute and refine online advertising campaigns across platforms like Google AdWords, Facebook, etc., to amplify company and brand recognition.
- Oversee lead generation initiatives spanning multiple product lines and international markets.
- Craft and implement effective SEO strategies.
- Develop and deploy online media content to bolster website, social media, and email campaigns.
- Supervise projects related to website and social media design and utilization.
- Ensure corporate branding consistency and adherence to brand guidelines.
- Champion creativity and innovation in enhancing marketing standards, ensuring consistency, and seizing marketing and PR opportunities.
- Stay abreast of market trends and changes within relevant product sectors through robust market research, participation in sales meetings, conferences, exhibitions, and fostering strong communication ties with sales teams and clients.
- Maintain marketing databases to ensure accuracy, currency, and accessibility.
- Handle budgeting, negotiation, and financial reporting.
- Provide general administrative support as needed.
Desired Skills and Qualifications:
- Bachelor's Degree in Commerce, Business, Marketing, or equivalent.
- 2-3 years of experience in digital marketing with a focus on managing Google Adverts, Meta Advertising, and lead generation campaigns.
- Proficiency in e-commerce operations.
- Familiarity with GA4, including conversion optimization and tracking.
- Competence in various Content Management Systems, especially WordPress.
- Fluency in English is essential; proficiency in other languages is advantageous.
- Valid driver's license.
- Knowledge of Agriculture, Material Handling, and/or Construction markets is a plus.
- Strong IT skills encompassing MS Platforms, CRM, ERP, and Content Management Systems.
- Proficient in project management.
- Demonstrates creativity, innovation, and entrepreneurial spirit.
- Excellent communication and presentation abilities.
- Strong interpersonal skills.
- Highly organized and detail-oriented, with adept multitasking abilities.
- Sharp analytical and problem-solving acumen.
- Effective time management and task prioritization skills.
- Proficient in negotiation and administration.